Umriden Collective

At Umriden Collective, every product begins in partnership with women’s cooperatives across SWANA, where ancestral beauty rituals, local ingredients, and generations of knowledge guide our work. What started in Morocco with trusted cooperative partners is now growing into a wider movement to support and uplift women-led communities throughout the region.

Empowering Women, Honoring Traditions, Nurturing the Earth

Our Mission

We aim to create high-quality, sustainable beauty products that honor indigenous traditions and ancestral knowledge. Every product we offer is crafted with natural ingredients that have been passed down through generations, ensuring that they are both effective and culturally meaningful.

We are committed to using ecological and sustainable packaging, so you can feel good about the products you purchase, knowing that they are kind to both your skin and the planet.

Equitable Partnerships

We believe in the power of equitable partnerships. That’s why we reinvest 50% of our earnings back into the women’s cooperatives we support. This reinvestment helps strengthen the local businesses and communities of these women. The remaining 50% is used to sustain our operations, marketing, and expansion efforts.