UMRIDEN
At Umriden, we are building a digital platform that works hand-in-hand with women’s cooperatives to reclaim and celebrate ancestral beauty knowledge across the SWANA region.
Our journey began in Morocco, partnering directly with indigenous women who work with the land to create natural beauty products rooted in generations of wisdom and we are expanding to amplify more women across the region.
Read about Rosa Damaskina and Zahra El Alouani here
Our Mission
We aim to create high-quality, sustainable beauty products that honor indigenous traditions and ancestral knowledge. Every product we offer is crafted with natural ingredients that have been passed down through generations, ensuring that they are both effective and culturally meaningful.
We are committed to using ecological and sustainable packaging, so you can feel good about the products you purchase, knowing that they are kind to both your skin and the planet.
Equitable Partnerships
Every product on our platform is crafted with natural ingredients, guided by ancestral practices, and paired with ecological, sustainable packaging that honors both people and planet. Unlike extractive middle-men models that erase women’s labor, Umriden centers women’s stories, skills, and leadership making their work visible, valued, and fairly compensated.
Through our digital platform, we reinvest directly into the cooperatives we work with while sustaining ethical growth, storytelling, and regional expansion.
Follow our journey and explore our collections at www.umriden.com and on Instagram.